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Unit 3: RPIE Process – Research, Planning, Implementation, Evaluation
When PR Goes Wrong: Lessons from Success and Failure in the Last Decade Introduction: Why PR…
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Unit 2: Diversity, Theory, Business Literacy
Propaganda Then and Now: How Public Relations Shapes What We Believe Introduction: From War Posters to…
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Unit 1: History, Impact, Ethics, and Law
The Lasting Influence of Ivy Lee: The Birth of Modern Public Relations Introduction: PR Before It…